Michael Bremner about
Bastard Swiss it up... Assembly.
The brand identity for our year group’s Work in Progress, Degree and London shows. Design with Sarah Bethan Jones, Amy Hinchcliffe, Stephanie Roden and Sam Rowe. In order to correctly portrait our year group and the Communication Design course in general we opted to shift the focus away from the final show and look to highlight and celebrate the creative process. We wanted to capture the excitement and energy of the studio while representing a broad spectrum of personalities and styles. The posters for the Work in Progress show incorporated several processes; with each poster being hand cut, silk-screened and spray painted. The identity also included a blog that showed cropped photographs from around the studio obscured by two of the hand cut shapes. Again this was designed as a showcase of the process but without offering a full preview of the work to feature in the show.